Several years ago, he started Florencetown Tours. What began as a simple self-guided bike ride around the city, has grown into something much bigger. Something more unique. Something more personal.
Last December, I visited Urbano in his office, located a stone's throw from the Arno River. The view alone must provide Urbano with some of his most creative ideas. He is laser-focused on customer service and has a keen understanding of what savvy tourists desire. Urbano will be the first to tell you what visitors want changes over time.
Take Florencetown, for instance. Many of the company's offerings are group outings. Several people, many who you don't know, take a tour to see David, ride Vespas, or retrace the footsteps of the Medici family. Typical things a lot of us do when vacationing to Tuscany, but leaves us feeling more like a tourist rather than having the authentic experience we yearn for when visiting Italy.
Urbano makes dreams come true. It shouldn't be that much as a surprise, as you will find out by listening to this podcast, Urbano is one of the biggest dreamers of them all. We are lucky that he wants to share them with the world.